Sequels and reboots dominated 2024: All ten of the year’s top worldwide grossers were franchise titles, according to year-end data like those from Box Office Mojo.

A franchise drives three revenue arcs - core content, consumer goods and experiential attractions. IP & Topic Demand pinpoints which narrative branches (for example, a side-character origin) carry enough latent pull to reset those curves.

Talent demand analytics reshape casting: Attaching high-affinity talent can raise pre-release interest by double digits - often cheaper than inflating VFX budgets.

Franchise fatigue is a genuine risk, so studios monitor demand decay to know exactly when to pause a series, reboot the storyline, or pivot into a limited event - keeping the brand fresh without overwhelming audiences.

Global demand rarely mirrors domestic trends; a character who under-indexes in the U.S. can become a sensation in Southeast Asia, proving that savvy franchise stewardship depends on data-driven insights across every market.

Ultimately, franchises function as evergreen value engines: Each new instalment boosts back-catalogue consumption, merchandising uptake and theme-park visitation - reinforcing the flywheel that keeps studios’ tent-pole economics turning.